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FIREM Strengthens Senior Team to Accelerate Growth

We are excited to announce the recruitment of a new Head of Marketing as part of our continued drive for growth.

Louise Mason joins from Property Alliance Group where she was responsible for all elements of brand development and marketing across the group of companies. She also spent three years at Manchester Airports Group (MAG) overseeing the marketing and brand proposition for the MAG Lounge brands, and retail portfolio.


She will now drive awareness and occupancy of our existing 10m+ sq ft portfolio and pipeline of 6.5m sq ft, while showcasing specific developments within our’ £1.2bn worth of property assets.


Mason commented: “FIREM is already a huge name in the property industry and a company I’ve observed going from strength to strength over the last few years. It’s a really exciting time for me to join and draw on my sector experience to propel awareness of the sheer size and status of the business. There are some amazing projects underway from as far afield as London, Swindon and Wrexham and I’m really relishing the opportunity to contribute to their success; working with fantastic teams is the ‘icing on the cake’.


“I’m Lancashire born and bred and share an immense pride in and passion for my roots, like our founder, Tim Knowles. It’s therefore a huge privilege to be part of the team at the iconic Botany Bay HQ and witness its transformation first-hand.”


Managing Director Tim Knowles, who founded FI Real Estate Management (FIREM) in 1982, said: “Louise boasts an impressive background in property so to have someone of her calibre on the team is a huge coup. Her appointment reflects our ambition as we continue to accelerate our growth plans and I’m really looking forward to working with her over the coming months.”

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